⁍ Dish Network Corp said on Tuesday it has hired a new leader for its Boost Mobile prepaid wireless phone brand.

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⁍ Boost aims to expand its digital operations to sell more of its phone plans online.

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⁍ Verizon Communications Inc bought Tracfone, the largest prepaid brand in the United States, for $6.25 billion.

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– Satellite TV provider Dish Network bought Boost Mobile in July as part of a merger between T-Mobile and Sprint, and the prepaid wireless brand is now headed by Stephen Stokols, who tells Reuters that it has the “potential to be as ‘disruptive’ as [T-Mobile’s] T-Mobile US. … There’s a huge opportunity to deliver value by offering plan flexibility that addresses that.” Stokols, who will be Boost’s CEO, says the company plans to expand its digital operations to sell more of its phone plans online. Currently, Boost primarily sells plans at its large number of stores across the country. The wireless industry has increasingly focused on selling phone plans with unlimited talk, text, and data, but some wireless customers use small amounts of data on their smartphones. “If you look at the data for users, most use under five gigabytes a month. There’s a huge opportunity to deliver value by offering plan flexibility that addresses that,” Stokols says, declining to offer specifics. Rival wireless carriers are also ramping up investment in prepaid, at a time when many Americans are cutting monthly expenses during the coronavirus pandemic. Last week, Verizon Communications Inc bought Tracfone, the largest prepaid brand in the United States, for $6.25 billion.