⁍ KKR beat out other private equity firms in an auction for Draper, Utah-based 1-800 Contacts, the report said.

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⁍ The report added no final decision had been made and talks could still fall through.

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⁍ Some analysts have said the online eye-wear industry is set to benefit from work-from-home policies.

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– Private equity firm KKR is in advanced talks to buy contact lens retailer 1-800 Contacts for more than $3 billion from investment firm AEA Investors, Bloomberg reports, citing people familiar with the matter. KKR beat out other private equity firms in an auction for Draper, Utah-based 1-800 Contacts, the report says. No final decision has been made and talks could still fall through, the report adds. KKR declined to comment, while 1-800 Contacts and AEA did not immediately respond to Reuters requests for comment. Some analysts have said the online eye-wear industry is set to benefit from work-from-home policies as consumers increase purchases of protective glasses, with the shutting of mall-based retailers due to the COVID-19 pandemic also likely to drive a jump in market share.