⁍ The four associations said the changes did not meet European Union privacy rules.

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⁍ They added Apple failed to hold itself to the same standards, as it would still be able to send targeted ads to iOS users without asking them for prior consent.

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⁍ The opt-in permission is to be registered via a pop-up box from early 2021.

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– Apple says it’s giving iPhone users the “choice whether or not they want to allow apps to track them by linking their information with data from third parties for the purpose of advertising, or sharing their information with data brokers.” But online advertising lobbies in France say that’s not good enough, and they’ve filed an antitrust complaint against the tech giant, Reuters reports. Under the new Apple operating software, iOS 14, iPhone owners will be asked whether they’re ready to allow installed mobile apps to gather a key identifier used to define campaign ads and send targeted ads. The four associations—IAB France, MMAF, SRI, and UDECAM—say the changes brought by Apple did not meet European Union privacy rules. They add Apple failed to hold itself to the same standards, as it would still be able to send targeted ads to iOS users without asking them for prior consent. “This case is not about privacy; it is about Apple abusing its market power to distort competition,” the four associations said in a joint statement. The opt-in permission is to be registered via a pop-up box from early 2021. “With iOS 14, we’re giving users the choice whether or not they want to allow apps to track them by linking their information with data from third parties for the purpose of advertising, or sharing their information with data brokers,” Apple said in a statement. “We believe privacy is a fundamental human right and support the European Union’s leadership in protecting privacy with strong laws such as the GDPR.”