⁍ London Fashion Week kicked off on Thursday in the midst of a coronavirus pandemic.

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⁍ Burberry put on a live virtual display of its latest collection which broke with the traditional catwalk show.

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⁍ Like other fashion houses, Burberry has seen a severe impact from COVID-19, with sales in its first quarter down 45%.

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– London Fashion Week kicked off Thursday in the midst of a coronavirus pandemic, with Britain’s Burberry putting on a live virtual display of its latest collection which broke with the traditional catwalk show. Burberry’s Riccardo Tisci presented his spring-summer 2021 collection ‘In Bloom’ on video streaming service Twitch, a first for the British fashion house that like others has had to adapt its runway show in the time of COVID-19. While there were plenty of models gathered to showcase the collection, rather than featuring a catwalk, the surreal show, produced with artist Anne Imhof, was set in a circle in a wooded location. “It began with a thought of British summertime; embracing the elements with a trenchcoat on the beach mixing with the sand and the water,” Tisci said in a statement, per Reuters. “I envisioned the people of this space, like the lighthousekeeper, and a love affair between a mermaid and a shark, set against the ocean, then brought to land.” The collection featured trenchcoats, fisherman-inspired bib-front trousers, and sheer-chiffon trousers detailed with printed shorts.