⁍ Marfrig said it expects to achieve a 43% reduction in direct emissions from its meatpacking process and energy consumption by 2035.

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⁍ This is the first Brazilian meat producer to join the list of nearly 1,000 members with Science Based Targets.

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⁍ The announcement comes as Brazil’s government is facing increasing criticism over its environmental policy.

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– Marfrig Global Foods, the world’s biggest hamburger producer, says it plans to cut its greenhouse gas emissions by 43% by 2035, Reuters reports. The Brazilian company says it’s joining an international program that helps companies set targets to reduce emissions. “Overseas we see clients are more demanding,” a company sustainability chief says. Marfrig is also aiming to have 100% of its production chain free of deforestation by 2035. The company says it plans to launch a low-carbon meat line by the end of the year and will receive compensation for its greenhouse gas emissions from crop-livestock integration. Brazil is facing increasing criticism over its environmental policy. Earlier this year, the advocacy group Climate Observatory predicted that Brazil could produce 10% to 20% more climate-warming gases in 2020 due to deforestation and farming. Marfrig said the company also wants to reduce by 35% its indirect emissions, those coming from suppliers, by 2035. The meat producer is promoting partnerships to encourage ranchers to use genetic improvement, increased productivity, and cut slaughter time—which reduces the emissions of methane gas from cattle, among other initiatives. In July, the company launched a program to have 100% of the production chain free from deforestation over the next 10 years. In August, the company began the first of Brazil’s carbon neutral meat line— Viva. By the end of the year, the company plans to launch a low-carbon meat, with emissions compensations coming from crop-livestock integration.