Unilever, Procter & Gamble and other major consumer goods manufacturers are touting lower-priced brands, smaller packages and discounts to woo shoppers struggling through the most severe global recession since the Great Depression of the 1930s.Many companies initially pulled back on price-focused promotions, such as ‘buy one, get one free,’ in March and April when coronavirus-related shutdowns drove shoppers to hoard everything from hand sanitizer to cleaners to toilet paper and flour.

Unilever, Procter & Gamble and other major consumer goods manufacturers are touting lower-priced brands.