⁍ The cast of ’30 Rock’ got back together on Thursday night.
⁍ The stunt served as an infomercial for all things NBC and its new streaming service, Peacock.
⁍ Not all NBC affiliates were on board with the decision.

– Tina Fey, Alec Baldwin, Jane Krakowski, Tracy Morgan, and the rest of the 30 Rock cast reunited last night for a one-time special that aired on NBC and its streaming service, Peacock. It was supposed to be a reboot of the show within the show, but “the content basically felt like the kind of promotional video that actors would be enlisted to shoot for an upfront sales presentation for advertisers, which is precisely what this was, just on a national platform,” writes Alessandra Stanley in the New York Times. “It was occasionally funny—especially the outtakes at the end, for those who stuck around— sporadically clever and more than anything, really strange,” she adds. “Still, a lot of those who have never sat through a network sales pitch at Rockefeller Center might have felt a mystified by the relentless shilling, and the awkward transitions from the fresh material shot to the extended promotional packages. That advertising pushed all things owned by Comcast, including its various cable and broadcast networks and Universal theme parks. All told, it was a far cry from the earlier Parks and Recreation special that NBC aired earlier in the pandemic, which raised money for a charitable cause.”

Source: https://www.cnn.com/2020/07/17/world/coronavirus-newsletter-07-17-20-intl/index.html