⁍ Ari Ginsberg, a professor of entrepreneurship at NYU’s Stern School of Business, says the recession and pandemic are changing how he teaches entrepreneurship.
⁍ Ginsberg stresses a focus on meeting needs over opportunities, working within an ecosystem, and highlighting the social impact of your venture.
⁍ Most of the changes address the altered landscape of a post-pandemic business world, keeping an eye on how, as Ginsberg said, entrepreneurs adjust to doing business ‘in the new normal of the future
– If you’re a student at New York University’s Stern School of Business, there’s a good chance you’re headed in the right direction. If you’re an entrepreneur, however, there’s a chance you’re headed in the wrong direction. Business Insider reports that professors at NYU’s Stern School of Business are tweaking their courses to reflect the changing nature of entrepreneurship in the post-pandemic world. “In periods of crisis, entrepreneurs should focus more on needs and less on opportunities,” professor of entrepreneurship Ari Ginsberg says. “Venture capitalists want to see that the needs you’re addressing are very important,” he adds, “that you’re providing aspirin-type solutions versus vitamin-type solutions.” According to Ginsberg, the primary business effect of the pandemic has been to accelerate several existing trends, including the transition of services from in-person to machine-facilitated. “Every service that has historically required in-person interaction is ripe for disruption,” Ginsberg says, “a transition now being fueled by health precautions rather than innovation for’s sake.” In response, Ginsberg and other professors at NYU’s Stern have adjusted their class offerings to include more about the ethics of entrepreneurship. Other professors across the
Source: https://www.businessinsider.com/2020-entrepreneurship-changed-nyu-business-professor-2020-7