⁍ It’s almost 20 years since Paris Hilton first appeared on our screens in reality series ‘The Simple Life’
In many ways, she was a precursor to the influencers you see on Instagram today.

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⁍ Her reality TV show thrust her into the spotlight, and an infamous Vanity Fair pictorial, shot by famed photographer David LaChapelle, put her on the map as a party girl.

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⁍ She had no agent, or manager, or stylist, and yet she appeared in newspapers and magazines worldwide.

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⁍ Nowadays, PR agencies from New York to Shanghai have entire departments dedicated to managing influencers.

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– Paris Hilton’s latest venture is an attempt to “make the world a better place,” she tells Business Insider. “I want to devote more time to charity work and support the companies that will make the world a better place.” Among her latest investments: Daily Harvest, a plant-based meal delivery service, and Good Catch, which makes plant-based fish products. She’s also invested in Glam, a beauty service, and Roxi, a portal of service professionals you need to host a party. “I hope my story will show young people what has gone into building my brand, the ups and downs of what looks like a 24/7 glamorous life, and the importance of hard work,” she says.