⁍ TikTok is creating a $200 million fund that it will use to retain its top users and attract new ones.


⁍ The video app said the new program aims to ‘help support ambitious creators’
TikTok currently is facing multiple battles, including a possible ban in the United States because of its Chinese ownership.


– TikTok is trying to retain its top users by giving them money. The video-sharing app says it’s creating a $200 million fund to “help support ambitious creators who are seeking opportunities to foster a livelihood through their innovative content,” CNN reports. TikTok says it will start handing out the money later this year and is one of the few ways users can make money on the app. To be eligible, users must be 18 or older, live in the US, and post original videos that comply with TikTok guidelines. applications to enter the program begin next month, but it’s unclear how many users TikTok will accept or how much money a creator will receive. A company spokesperson declined to comment, but said that the $200 million is just the starting amount for the fund, which is aimed at helping the fledgling app stay competitive and retain top talent. TikTok currently is facing multiple battles, including a possible ban in the United States because of its Chinese ownership over claims that it’s a security risk. The company announced this week it plans to create 10,000 US jobs over the next three years, a substantial increase from the roughly 1,400 employees it currently has in the country.



Source: https://www.cnn.com/2020/07/23/tech/tiktok-creators-fund/index.html