⁍ TikTok is preparing advertisers for a possible ban of its app in the United States.
⁍ The short-form video app’s advertising business is still nascent.
⁍ President Donald Trump signed an executive order on Thursday that would ban U.S. transactions with TikTok and WeChat.
– President Trump’s executive order banning travelers from seven Muslim-majority countries has TikTok scrambling to find new customers. The short-form video app, owned by China’s ByteDance, says it will refund any advertising it can’t fulfill in the event of a US ban, Reuters reports. TikTok says it will also work with big influencers to move their videos to other platforms. “We’re committed to being a trusted partner to brands, agencies, and marketers as we build TikTok for the long term,” TikTok’s vice president for global business solutions says in a statement. ” TikTok will be here for many years to come.” Trump’s executive order affects TikTok and WeChat, a messaging app owned by China’s Tencent. The ban takes effect Sept. 15.
Source: https://www.reuters.com/article/us-usa-tiktok-advertising/tiktok-prepares-advertisers-for-possible-app-ban-idUSKCN25337K