⁍ Nestle bought U.S. meal delivery group Freshly in a deal valuing Freshly at $950 million.
⁍ Nestle had acquired a minority stake in the healthy ready meals company in 2017.
⁍ Freshly’s 2020 sales were forecast at $430 million, shipping over one million meals per week.
– Nestle is buying meal delivery company Freshly for $950 million in what it says is the latest sign that “e-commerce and eating at home like never before” are taking hold in the US. “Consumers are embracing ecommerce and eating at home like never before,” Nestle USA head Steve Presley said in a statement, per Reuters. “It’s an evolution brought on by the pandemic but taking hold for the long term.” The deal, which Nestle announced Friday, values Freshly at $950 million, with further potential earnouts of up to $550 million.
Source: https://www.reuters.com/article/us-nestle-m-a-freshly/nestle-buys-us-meal-delivery-group-freshly-idUSKBN27F2SZ