⁍ The Pandemic has had a chilling effect on makeup sales.
⁍ skincare products, which people are still using despite having nowhere to go, are considered a bright spot.
⁍ CeraVe, a 15-year-old brand known for its affordable cleansers, moisturizers and lotions backed by dermatologists, is drawing a new following.

– L’Oreal owns CeraVe, a 15-year-old skincare brand known for its affordable cleansers, moisturizers, and lotions backed by dermatologists. But it wasn’t until 24-year-old social influencer Hyram Yarbro started popularizing the brand on TikTok—the “new beauty guru for younger consumers”—that it started getting noticed. “The assumption is that Gen Z is focused on color, scents, and visual aesthetics of makeup,’ Yarbro tells CNN. “But they are really into their health, skincare, and researching the ingredients that go into products.” So Yarbro started posting short, show-and-tell videos on TikTok about his skin care routine. He then got in touch with L’Oreal, which asked him to produce content for TikTok and YouTube. Now, Yarbro has a paid partnership with L’Oreal to produce content for TikTok and YouTube. “It isn’t necessarily a new brand but I think maybe I’ve played a part in making it popular with a younger audience,” Yarbro says. CeraVe products are sold in the skincare aisle of most mass retailers and drug stores, priced between $10 to $35. Historically, the way most young people have discovered the brand is through their dermatologists,

Source: https://www.cnn.com/2020/07/15/business/bunkers-new-zealand-intl-hnk/index.html